February 7, 2010

Are you fucking high?

I was browsing General Pants which has always been the trendy upmarket store since I was in high school. I was floored when I saw plain cotton t-shirts with nothing too special about them going for almost $100. What exactly is that $100 of yours paying for? The psuedo-avant garde slogan? The worn fabric? The holes? No. You're paying for the brand.

I'm all for championing Australian fashion and home grown designers, but geez this is getting a tiny little bit out of hand and I think it's across the board. Have you seen Erin Wasson's RCVA line? Talk about a rip off. $230 for trashed denim cut offs? DO NOT WANT. I'm 22 and I'm a lot more aware of what I'm buying. In any piece of clothing, I look at the cut, the quality, the material, it's overall timelessness and how it would work with the rest of my wardrobe. I would think at least 3 or 4 times about spending more than $40 on a non designer cotton t-shirt. I took one look at the price tags, was amused for about 5 seconds then rolled my eyes and walked away. The very last dress thing is made of rayon for crying out loud, price your clothing a little bit more sensibly please I'm a broke University student, fuck you and your overpriced shit.



From General Pants.com

2 comments:

  1. right on man! u've opened up a great point of discussion here....if ur not handy with some acid wash or a silk screen u still should be able to dress to express an aesthetic ur into.

    what's ironic is that many indie house labels carry a price tag that is whole-heartedly contradictory to the very nature of the aesthetic they employ.

    ps...fuck the anal prob that it took for me to post this.
    what's even worse is that sometimes it aint even their fault. After cost price and the price the house asks from a buyer like gp - inevitably its gp that determines the markup margin and often its just fuckin unnecessary.

    i say we cut out the middle man for a freer market and bring the indie back into indie design!

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  2. So true Teh. I understand that retailers mark up the prices, but in this economic climate, are mark ups that excessive justifiable?

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